website design & development
Build a strong digital foundation with custom website design and development tailored to your business. From strategy and design through development and launch, Looking Glass handles the full website build process with a focus on usability, performance, and long-term flexibility.
Get a website that supports your business
Website design plays a critical role in how customers find, understand, and engage with your business. Whether you need a simple informational site or a more complex ecommerce or lead generation experience, Looking Glass designs and develops websites that align with how your business operates and how customers interact with your brand.
Benefits
- Clear, professional online presence
- Improved user experience and navigation
- Strong foundation for marketing and growth
- Flexible structure for future updates
- Consistent brand representation
Recent Website Designs
We work with all major platforms, Including:
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Website Strategy & Design
Plan your site with purpose
We start every website project by defining structure, content flow, and user experience. Our strategy and design process ensures your site is clear, intuitive, and aligned with how your business operates.
Custom Website Development
Build a site that performs reliably
Websites are developed with clean structure, responsive layouts, and performance in mind. Our builds are designed to be scalable, maintainable, and easy to manage as your business grows.
Interactive Features & Functionality
Add tools that enhance engagement
For businesses that need more than a standard site, we design and implement interactive features such as location pages, advanced forms, integrations, and custom on-page functionality.
Performance & Optimization
Deliver a fast, consistent experience
Every website is optimized for speed, usability, and reliability across devices. We focus on technical best practices that support performance without overcomplicating the build.
Platform Integrations
Connect your website to your marketing systems
We integrate websites with analytics, tag management, email platforms, and CRM systems to support tracking, automation, and ongoing marketing efforts.
Websites customized to your needs
Built for different business models
B2B
Designed to clearly explain what you do, what sets you apart, and why your solution matters. We focus on structured messaging, clear product or service positioning, and layouts that support longer decision cycles, education, and lead capture.
B2C
Built to engage visitors quickly and guide them toward action. Design decisions prioritize clarity, visual hierarchy, and intuitive navigation to support brand trust, exploration, and conversion.
Ecommerce
Websites optimized for product discovery, usability, and purchasing. We design layouts that make it easy to browse, compare, and buy, with a focus on clean product presentation, streamlined checkout, and a user experience that encourages completion.
service & membership
Structured to support ongoing engagement and retention. We focus on account access, content organization, and user flows that make it easy for customers to interact with your offering over time.
how We work
When you work with Looking Glass, you work directly with the professional responsible for designing and building your website. We take the time to understand how your business operates, then plan and develop a site that aligns with your goals, structure, and customer experience. All work is handled in-house, with clear communication and flexible engagement as your website evolves.
“Looking Glass took our ideas and turned them into a beautiful website that has completely changed our business. We are now booked solid for 2 years with no slowing down in sight. We consistently receive complements and couldn’t be happier.”
– BCE
Website Design FAQ's
How long does a website project typically take?
Timelines vary based on scope, complexity, and content readiness. Website projects can take anywhere from 1 week to several months from planning through launch. Timing will be discussed and confirmed during the discovery phase.
Will I be able to update my website after it launches?
Yes. Websites are built to be manageable, allowing you to update content, images, and pages as needed. We can also provide ongoing support if you prefer us to handle updates.
Do you redesign existing websites or only build new ones?
We do both. Projects may involve full redesigns, partial updates, or entirely new website builds depending on your needs and goals.
Is website hosting included?
Hosting is not included by default. We can recommend hosting options or work with your existing provider to ensure your website is set up correctly and performs reliably.
Can my website integrate with marketing and analytics tools?
Yes. Websites can be integrated with analytics, tag management, email platforms, CRM systems, and other tools to support tracking, automation, and marketing efforts.
Do you offer ongoing website management or maintenance?
Yes. Ongoing support and maintenance are available and flexible. Services can be adjusted over time based on how much support you need.
Who owns the website once it’s complete?
You retain full ownership of your website and its content once the project is complete.
Can services scale as our business grows?
Yes. Campaigns can start simple and expand into automation or lifecycle journeys over time. The approach is flexible and designed to grow alongside your business.