Email & SMS Marketing Solutions
Build stronger customer relationships through targeted email and SMS campaigns designed to drive engagement, conversions, and repeat business. From campaign strategy and automation to segmentation and ongoing optimization, Looking Glass manages the full process so your outreach is timely, relevant, and effective.
Reach customers at the right time
Email and SMS marketing allow you to stay connected with customers throughout their journey, from first interaction to repeat purchase. Whether you need simple outreach or more advanced automation, Looking Glass builds and manages campaigns that align with how your business operates and how your customers engage.
Benefits
- Targeted customer outreach
- Timely, relevant messaging
- Increased sales and repeat purchases
- Consistent audience communication
- Marketing funnel support
We work with all major platforms, Including:
Email Campaigns
Purposeful customer communication
Email campaigns help you stay connected with customers through announcements, promotions, and ongoing outreach. We plan and manage one-time or recurring email sends that support engagement and keep your business top of mind.
SMS Campaigns
Short-Form Messaging that Counts
SMS campaigns are designed for short, timely communication such as reminders, updates, or promotions. Used selectively, SMS helps deliver messages quickly and directly when immediacy is important.
Automation & Drip Campaigns
Consistent follow-up without manual effort
Automation and drip campaigns allow you to communicate with customers automatically based on actions or timing. These campaigns support ongoing follow-up while reducing the need for manual outreach.
Lifecycle Journeys
Support customers at every stage
Lifecycle journeys connect email and SMS into a coordinated communication flow that supports customers from first interaction through repeat engagement. These journeys are designed to grow alongside your business and customer relationships.
Who benefits from Lifecycle marketing
Built for different business models
B2B
Support lead nurturing, follow-up, and long sales cycles with consistent, targeted communication that keeps prospects engaged over time.
B2C
Stay connected with customers through promotions, updates, and timely messaging designed to drive engagement and repeat purchases.
Ecommerce
Support conversions, abandoned cart follow-up, post-purchase communication, and customer retention across email and SMS.
service & membership
Maintain ongoing customer relationships through automated communication, renewals, reminders, and long-term engagement.
how We work
When you work with Looking Glass, you work directly with the professional responsible for your email and SMS campaigns. We take the time to understand how your business operates, then build and manage campaigns that align with your goals and customer behavior. All work is handled in-house, with clear communication and flexible engagement as your needs evolve.
“Thank you to Chesnea @ Looking Glass for helping put together a successful drip campaign to support our upcoming sales event. No more individual sales call! You made the entire process easy let and cost effective!”
– Jamie S.
Lifecycle marketing FAQ's
Do I need to use both email and SMS marketing?
No. Email and SMS can be used independently or together, depending on what makes sense for your business. Some clients start with email only and add SMS later as their needs evolve.
Can you work with our existing email platform or CRM?
Yes. We regularly work within existing platforms and systems. If you already have tools in place, we focus on improving structure, execution, and results without forcing a platform change.
Is there a long-term contract required?
No. Services are offered without long-term contracts or bundled requirements. Engagements can be scoped based on your needs and adjusted over time.
What types of campaigns do you manage?
We manage a range of campaigns, including newsletters, promotions, announcements, automated follow-ups, and lifecycle journeys. Campaign types are selected based on your goals and how your customers interact with your business.
Who will I be working with directly?
You will work directly with the professional managing your email and SMS campaigns. We do not outsource or white label our work, and there are no handoffs between account managers and execution teams.
How much involvement is required from our team?
That depends on your preferences and internal resources. Some clients prefer to stay closely involved, while others rely on us to handle planning and execution with minimal input.
How do you measure performance?
Performance is reviewed based on agreed-upon goals such as engagement, response, and overall campaign effectiveness. Reporting is tailored to what’s most relevant for your business rather than generic metrics.
Can services scale as our business grows?
Yes. Campaigns can start simple and expand into automation or lifecycle journeys over time. The approach is flexible and designed to grow alongside your business.