Paid Advertising Services
Accelerate growth with targeted paid advertising across search, social, and streaming platforms. Looking Glass manages strategy, execution, and ongoing optimization to put your business in front of the right audience and drive measurable results.
Paid Advertising Built to Reach, Convert, and Scale
Looking Glass manages paid advertising across search, social, and streaming platforms to help businesses reach the right audience at the right time. From campaign strategy to ongoing optimization, we focus on efficiency, performance, and results you can measure.
Benefits
- Immediate visibility across search and paid platforms
- Targeted reach based on intent, location, and behavior
- Budget control with measurable performance
- Continuous optimization to improve results
We work with all major platforms, Including:
search advertising
Capture demand at the moment of intent
Search advertising places your business in front of customers who are actively looking for products or services like yours. We manage campaigns across search platforms to drive qualified traffic and measurable results.
social media advertising
Reach the right audience across social platforms
Paid social advertising helps connect your business with targeted audiences based on interests, behaviors, and demographics. Campaigns are built to support awareness, engagement, and conversion goals.
video & streaming advertising
Extend reach across streaming platforms
Video and streaming advertising helps your business reach audiences across connected TV, audio, and streaming platforms. These campaigns are designed to increase awareness and reinforce your brand across channels where customers are actively consuming content.
display & retargeting ads
Stay visible throughout the buying journey
Display and retargeting campaigns help keep your business in front of users as they browse and research. This approach supports brand recall and encourages return visits and conversions.
Ad optimization & Management
Ongoing refinement to improve results
We continuously monitor and adjust campaigns to improve efficiency, performance, and performance measurement. Optimization is handled in-house with clear reporting and accountability.
optimized for your needs
ads for different business models
B2B
Support lead generation and long sales cycles with targeted campaigns designed to reach decision-makers, drive qualified inquiries, and support ongoing sales efforts.
B2C
Drive awareness, traffic, and conversions through paid campaigns that align with consumer behavior, timing, and purchase intent across multiple platforms.
Ecommerce
Support product discovery, traffic growth, and online sales with campaigns designed to reach shoppers at key decision points throughout the buying journey.
service & lead based
Generate consistent inbound leads through paid advertising that targets customers actively searching for or researching services like yours.
how We work
When you work with Looking Glass, you work directly with the professional responsible for your paid advertising campaigns. We take the time to understand your goals, budget, and audience, then create campaigns with ongoing optimization and clear performance reporting. All work is handled in-house, with flexible engagement and no long-term contracts.
“We have seen a huge improvement in our google ad campaigns since going with Looking Glass. Steady traffic and leads for the last 8 months, the improvements in the first week alone were amazing.”
– Adam
Paid advertising FAQ's
Which platforms do you manage paid advertising on?
We manage paid advertising across search, social, display, video, and streaming platforms. This includes platforms such as Google, Microsoft, Meta, LinkedIn, YouTube, and streaming and audio networks.
Do I need to advertise on every platform you offer?
No. Paid advertising can be focused on a single platform or expanded across multiple channels depending on your goals, audience, and budget. We recommend platforms based on fit, not bundles.
Is there a minimum ad spend required?
No fixed minimum is required. Ad spend recommendations depend on your industry, competition, and goals. We work within budgets that make sense for your business.
How quickly can paid advertising start generating results?
Paid advertising can begin driving visibility and traffic quickly after launch. Performance and results vary based on competition, targeting, creative, and budget, and campaigns are refined over time to improve efficiency.
Do you provide creative and ad copy?
Yes. We handle ad copy and creative development as part of campaign setup and management, working within platform requirements and best practices.
How do you track and measure performance?
Performance is tracked using platform data and agreed-upon conversion metrics. Reporting focuses on clarity and relevance, so you can understand what’s working and how spend is being used.
Is ongoing management required?
Ongoing management is recommended to improve performance and efficiency over time, but services are flexible. Some businesses start with campaign setup and expand into ongoing optimization later.
How are fees and ad spend handled?
Management and setup fees are separate from advertising spend. Ad spend is paid directly to the advertising platforms, while our fees cover strategy, setup, ongoing management, and optimization.
Get Started
Outcome Focused Strategy
Personal Expert Guidance
Our approach at Looking Glass, is proactive communication, transparent reporting and a knowledge of PPC set us apart. Partnering with us means more than just having a paid advertising manager; you gain access to a dedicated PPC expert who stays ahead of industry trends, meticulously monitors campaign performance, and swiftly resolves any product feed issues. With us, you have a direct line to a knowledgeable professional who’s committed to solving challenges.
