Digital Marketing News

is hubspot the right crm for your business

Is Hubspot right for you

HubSpot offers a comprehensive suite of tools that can greatly benefit small businesses. However, it’s essential to weigh the pros and cons, considering factors such as cost, team size, and the potential learning curve.

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choosing the right online payment processor

Ecommerce Payment Options

Choosing the right ones for your online store can significantly impact your sales and customer satisfaction. This blog will explore the pros and cons of several popular ecommerce payment options.

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evolving landscape of search engine results

AI in search results

With advancements in artificial intelligence (AI), integration of social media content, and the rise of voice and visual search, the way we find information online is undergoing significant changes.

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choosing the right ecommerce platform

Choosing the right ecommerce platform

It can be challenging to decide which platform best suits your business needs. This blog will compare four popular ecommerce platforms: Shopify, Wix, Square, and WooCommerce, helping you make an informed decision for your business.

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back of a woman sitting in chair at computer desk writing ad copy.

Craft Winning Ad Copy

Discover expert tips on crafting winning PPC ad copy to boost your campaign’s success. Learn about audience targeting, ad extensions, A/B testing, and more with Looking Glass Consulting & Digital Marketing, your certified pros in PA, USA, specializing in small business PPC management.

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samples of coffee ecommerce website design on desktop, tablet and mobile

Principles of UX Design

Explore the essential principles of UX design and their profound impact on user satisfaction, business success, and inclusivity. Learn why integrating UX design is crucial for your digital product’s success and how it can drive growth and user engagement.

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google search console with line graph underneath copy.

Boost SEO with Google Search Console

Unlock the full potential of your website with our guide on leveraging Google Search Console for SEO. Learn how to optimize content, improve site usability, and enhance performance for better rankings. Explore Looking Glass Consulting and Digital Marketing services to elevate your online success.

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a laptop on a desk with an email marketing platform on the screen.

Anatomy of a High Converting Email

Create high-converting marketing emails with our comprehensive guide. Learn about crafting compelling subject lines, engaging content, personalization techniques, and more to captivate your audience and boost conversions. Elevate your email marketing strategy today.

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laptop on desk with SEO on screen, surrounded by sticky notes about seo.

SEO Moving Up in Rank

Unlock your business’s potential with expert SEO strategies. Discover how to improve organic search rankings, drive traffic, and enhance credibility with our comprehensive guide.

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SEO vs. SEM

In the digital age, visibility is key to success. Two of the most effective strategies to increase your online visibility are Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

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client centric digital marketing

Elevate your business with Looking Glass Consulting’s revolutionary approach to digital marketing. From bespoke website design to cutting-edge SEO strategies, unlock the potential of client-centric, results-driven solutions for a new era of marketing success.

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social media written with different colored letters

Mastering Social Media Marketing

This comprehensive guide is designed to help small business owners who might be new to social media marketing navigate the world of different platforms, discover the keys to creating engaging social media content and running effective ad campaigns.

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hands typing on keyboard

Guide to Content Marketing

For small business owners who might be new to the concept or unsure where to start, this comprehensive guide will provide you with a detailed roadmap on how to create high-quality, relevant content for your target audience.

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woman smiling at camera inside clothing store

Guide to Website Optimization and SEO

For small business owners who may not be well-versed in the intricacies of website optimization and SEO (Search Engine Optimization), this article serves as your comprehensive guide to creating a user-friendly and mobile-responsive website while implementing SEO best practices to enhance your online visibility.

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laptop on google search page

Guide to Local SEO and GBP

In this comprehensive guide, we’ll delve into the world of Local SEO and GMB, exploring why they matter, how they work, and how small businesses can leverage these tools to boost their visibility

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how to avoid scams phrase written on chalkboard

Avoid Marketing Scams

To ensure you make a sound decision when hiring a marketing partner, we’ve created this comprehensive guide, offering a detailed look at the essential do’s and don’ts.

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