The Ins-and-Outs of email automation

Email automation is a powerful tool that allows businesses to streamline their email marketing campaigns, improve engagement rates, and save time. In this blog post, we’ll explore what email automation is, how it works, and how it can benefit businesses.

What is email automation?

Email automation is the process of automatically sending emails to your subscribers or customers based on specific triggers or actions. These triggers can include anything from a new subscriber joining your email list to a customer making a purchase on your website. Email automation allows you to send targeted, personalized messages to your audience without the need for manual intervention.

How does email automation work?

Email automation typically involves setting up a series of automated emails or workflows. These workflows can be triggered by a variety of actions, such as a subscriber joining your list, opening an email, clicking a link, or making a purchase. Once a trigger occurs, the email automation software will automatically send out the appropriate email in the workflow.
Email automation software can also be used to segment your audience based on certain criteria, such as their location, interests, or behavior. This allows you to send highly targeted messages to specific groups of subscribers, increasing the likelihood that they will engage with your content.

How does email automation help businesses?

Email automation can offer several benefits to businesses, including:
1. Increased Efficiency: Email automation can significantly improve a business’s efficiency by eliminating the need for manual intervention in the email marketing process. By automating the sending of emails, businesses can save valuable time and resources, allowing them to focus on other important tasks. Additionally, email automation software can be used to segment audiences and send highly targeted messages, increasing the efficiency of the email marketing campaign by ensuring that the right messages are reaching the right people. By analyzing the performance of automated email campaigns, businesses can also gain insights into what works best and refine their marketing strategies accordingly.
2. Lead Nurturing: Email automation can help businesses nurture leads through different phases of the customer journey. By setting up automated workflows that send targeted messages to subscribers based on their behavior, businesses can guide them through the sales funnel and provide them with the information they need to make a purchase. For example, a new subscriber may receive a welcome email that introduces them to the brand and provides them with valuable information about the products or services offered. As the subscriber engages with the emails and interacts with the business’s website, they can be sent additional messages that offer them discounts, showcase customer reviews, or provide them with educational content that helps them make a more informed purchasing decision. By nurturing leads through these different phases, businesses can increase the likelihood of a conversion and build stronger relationships with their customers.
3. Increase Revenue: Email automation can significantly increase a business’s revenue by targeting specific segments of their audience with personalized messages and offers. By segmenting their audience based on factors such as location, interests, or behavior, businesses can send highly targeted messages that are more likely to result in conversions. Additionally, email automation workflows can be set up to send a series of messages that guide customers through the sales funnel, nurturing them along the way and increasing the chances of a purchase. By automating these processes, businesses can generate more revenue without the need for manual intervention, resulting in increased efficiency and profitability.


Email automation is a powerful tool that can help businesses to streamline their email marketing campaigns, improve engagement rates, and save time. By using email automation software to send targeted, personalized messages to your audience, you can increase revenue, improve customer relationships, and achieve your marketing goals more efficiently.
Looking Glass Consulting & Marketing can help your business take advantage of the power of email automation by creating custom email accounts, templates, and engaging content that resonate with your target audience. We can also develop automated workflows that guide subscribers through the customer journey, increasing the likelihood of sales and building stronger relationships with your customers. Contact us or schedule a free consultation today to learn how we can help supercharge your email marketing efforts and drive more revenue for your business.