Digital Marketing News

google search console with line graph underneath copy.

Boost SEO with Google Search Console

Unlock the full potential of your website with our guide on leveraging Google Search Console for SEO. Learn how to optimize content, improve site usability, and enhance performance for better rankings. Explore Looking Glass Consulting and Digital Marketing services to elevate your online success.

Read More »
a laptop on a desk with an email marketing platform on the screen.

Anatomy of a High Converting Email

Create high-converting marketing emails with our comprehensive guide. Learn about crafting compelling subject lines, engaging content, personalization techniques, and more to captivate your audience and boost conversions. Elevate your email marketing strategy today.

Read More »
laptop on desk with SEO on screen, surrounded by sticky notes about seo.

SEO Moving Up in Rank

Unlock your business’s potential with expert SEO strategies. Discover how to improve organic search rankings, drive traffic, and enhance credibility with our comprehensive guide.

Read More »
frustrated at work in front of computer

SEO vs. SEM

In the digital age, visibility is key to success. Two of the most effective strategies to increase your online visibility are Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Read More »

client centric digital marketing

Elevate your business with Looking Glass Consulting’s revolutionary approach to digital marketing. From bespoke website design to cutting-edge SEO strategies, unlock the potential of client-centric, results-driven solutions for a new era of marketing success.

Read More »
social media written with different colored letters

Mastering Social Media Marketing

This comprehensive guide is designed to help small business owners who might be new to social media marketing navigate the world of different platforms, discover the keys to creating engaging social media content and running effective ad campaigns.

Read More »
hands typing on keyboard

Guide to Content Marketing

For small business owners who might be new to the concept or unsure where to start, this comprehensive guide will provide you with a detailed roadmap on how to create high-quality, relevant content for your target audience.

Read More »
woman smiling at camera inside clothing store

Guide to Website Optimization and SEO

For small business owners who may not be well-versed in the intricacies of website optimization and SEO (Search Engine Optimization), this article serves as your comprehensive guide to creating a user-friendly and mobile-responsive website while implementing SEO best practices to enhance your online visibility.

Read More »
laptop on google search page

Guide to Local SEO and GBP

In this comprehensive guide, we’ll delve into the world of Local SEO and GMB, exploring why they matter, how they work, and how small businesses can leverage these tools to boost their visibility

Read More »
how to avoid scams phrase written on chalkboard

Avoid Marketing Scams

To ensure you make a sound decision when hiring a marketing partner, we’ve created this comprehensive guide, offering a detailed look at the essential do’s and don’ts.

Read More »
scam alert

Spot Scam Marketers

In this article, we’ll guide you through the process of identifying fraudulent marketing companies, with a particular focus on SEO and website design/management services, which are prime hunting grounds for these scams.

Read More »
business woman working at desk

Choosing the Right Marketing Company

With a plethora of agencies out there, each claiming to be the best, it’s crucial to know how to identify the one that truly suits your needs and goals. In this blog post, we’ll walk you through the essential steps to help you select the perfect marketing agency for your business.

Read More »
image that says brand

Establishing Brand Trust

Building trust is not an overnight process; it requires consistent effort and a strategic approach. In this blog, we’ll explore the key do’s and don’ts for establishing brand trust in marketing.

Read More »
Update graphic

Google Updates

On August 22nd, 2023, at precisely 12:39 PM, Google unveiled its latest core algorithm update. It’s crucial for SEO professionals to closely monitor their SERP rankings and overall organic traffic throughout this period.

Read More »