innovative marketing solutions

Revolutionize Your Marketing: A client centric approach

In the vast landscape of digital marketing, the birth of Looking Glass Consulting and Marketing was not just a business venture but a response to a glaring need in the industry. As seasoned professionals who have traversed the intricacies of various marketing agencies, we identified a critical gap – the absence of a truly client-centric approach.

Many agencies, in our observation, fell short of meeting the genuine needs and best interests of their clients. Observing unethical practices unfold, we were determined to distance ourselves from this type of business practice. This realization fueled our determination to establish a digital marketing company grounded in unwavering integrity and core values. Thus, Looking Glass Consulting and Marketing emerged, with a commitment to placing clients and their businesses at the forefront of every endeavor.

Our Pillars: Honesty, Integrity, and Transparency

At the heart of Looking Glass Consulting and Marketing are three foundational values – honesty, integrity, and transparency. We operate as a “what you see is what you get” company, where authenticity is not just a buzzword but a guiding principle. This commitment ensures that our clients experience a level of trust and reliability that is often elusive in the competitive world of digital marketing.

Full-Circle Marketing for Small Businesses

Looking Glass Consulting and Marketing is more than just a service provider; we are your dedicated partner on the journey to success. Our “full-circle” marketing services are tailored to meet the comprehensive needs of small businesses. From the inception of your online presence to strategic campaigns that elevate your brand, we offer a spectrum of services, including:

  • Website Design: Crafting engaging and user-friendly websites that serve as the digital storefronts for your business.

  • SEO (Search Engine Optimization): Implementing strategies to enhance your online visibility and drive organic traffic.

  • Google Platforms: Harnessing the tools provided by Google to optimize your online presence and reach a wider audience.

  • Content Creation: Developing compelling and relevant content that resonates with your target audience and reinforces your brand identity.

  • Email Marketing: Crafting effective email campaigns that nurture customer relationships and drive engagement.

  • Paid Advertising: Implementing targeted and results-driven paid advertising campaigns to maximize your online reach.

  • Social Media Management: Leveraging the power of social platforms to connect with your audience and build a robust online community.

15 Years of Expertise Across Industries

With over 15 years of experience, we bring a wealth of knowledge and expertise in digital marketing for businesses of all types and sizes. Our portfolio includes successful endeavors in B2B, B2C, and ecommerce, showcasing a versatile skill set that adapts to the unique needs of each client.

At Looking Glass Consulting and Marketing, success is not just a destination; it’s the journey we embark on with our clients.

website designs

Website Design and Management: Crafting Unique Digital Experiences

At Looking Glass Consulting and Digital Marketing, we recognize that a business’s online presence is its digital storefront, and the design of that space should be as unique as the business itself. With over a decade of experience in website design and management, we bring a wealth of knowledge to the table, having worked with various platforms, including custom-built and coded sites.

Our approach to website design is rooted in the understanding that each business is distinct. Therefore, our team is dedicated to creating bespoke solutions that capture the essence of your brand. From front-end design perfection to meticulous back-end setup and connection, we handle every aspect of the process. Our commitment extends to ensuring full optimization for mobile responsiveness, as well as crafting content that is finely tuned for search engines.

In addition to our design services, we offer comprehensive website management solutions. This includes vigilant monitoring to ensure the seamless functionality of your site. Any issues that may arise are promptly addressed, and we take charge of essential updates, be it forms, content, images, or other crucial elements. As part of our commitment to transparency and client empowerment, we provide in-depth reports that furnish you with the necessary statistics to gauge the effectiveness of your marketing strategy. With Looking Glass, your website is not just a digital presence; it’s a dynamic and evolving asset that consistently aligns with your business goals.

google logo

Google Platforms: Elevating Your Online Presence with Precision

In the ever-evolving digital landscape, harnessing the power of Google is paramount, and at Looking Glass Consulting and Digital Marketing, we excel in setting up, optimizing, and perfecting all facets of Google programs. From Analytics to Tag Manager, Search Console, and Business Profile, our commitment is to ensure that Google is not just content but ecstatic about your website. Beyond mere setup, we customize each platform to extract the maximum benefits they offer.

Our expertise extends to the creation of custom tags within Google platforms, allowing for the meticulous tracking of crucial customer interactions on your website. This strategic approach enables you to tailor your marketing funnel and messages for every website visitor, significantly enhancing engagement and fueling sales.

To provide you with a comprehensive understanding of your online presence, we craft custom reports in Google Analytics. These reports empower you to monitor website traffic, observe user interactions, identify resonating messaging, and pinpoint opportunities for on-page improvements to boost engagement. Our services also encompass Google Business Profile setup and management, ensuring not only the satisfaction of Google’s algorithms but also providing your customers with the precise information they seek. With Looking Glass, your online presence is not just optimized; it’s meticulously tailored to meet the unique needs of your business and your audience.

closeup of hands typing on computer keyboard

Content Creation: Crafting Compelling Narratives for Lasting Impact

At Looking Glass Consulting and Digital Marketing, we understand that content is the driving force behind a brand’s digital narrative. Our content creation services go beyond the ordinary; we specialize in crafting engaging, keyword-rich content from scratch and optimizing existing content to seamlessly align with SEO strategies.

Our approach to content creation is two-fold: First, we delve into the art of constructing narratives that resonate with your audience and align with your brand voice. Every word is carefully chosen to capture attention, evoke emotion, and drive action. Second, our team is well-versed in the technical aspects of SEO. We not only infuse your content with strategic keywords but also fine-tune it to the ever-changing algorithms of search engines.

As part of our commitment to your digital success, we specialize in creating blogs that serve as dynamic tools for continuous improvement in search engine rankings. By delivering consistently engaging and informative blog content, we ensure that your online presence remains not only relevant but steadily climbs the ranks, establishing your brand as an authority in your industry. At Looking Glass, content creation is not just about words; it’s about building a narrative that resonates and propels your brand forward.

email marketing and newsletter concept, direct email sending for company

Email Marketing: Elevate Your Communication Strategy

Looking Glass Consulting and Marketing brings a holistic approach to email marketing, encompassing both the initial setup and ongoing efforts to ensure a seamless and effective communication strategy for your business. From the very inception, we handle everything – encompassing form creation and connection, setting up audiences, and defining user journeys.

Our email marketing services extend to crafting engaging and strategically designed emails tailored for every step of your customer’s journey. Each email is a carefully curated piece of content, offering valuable information that aligns with the specific stage of the customer, complemented with eye-catching designs that captivate attention.

What sets us apart is our outstanding track record in email marketing, with open rates averaging an impressive 70% and click-through rates reaching an enviable 60%. Leveraging our expertise, we work seamlessly with all major email marketing platforms and Customer Relationship Management (CRM) systems, ensuring that your email campaigns are not just well-executed but also integrated seamlessly into your broader marketing strategy. With Looking Glass, your email marketing efforts are not just messages; they’re a dynamic conversation that fosters engagement, nurtures leads, and drives measurable results.

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Paid Advertising: Precision in Every Campaign

Looking Glass Consulting and Marketing brings over 15 years of hands-on experience to the realm of paid advertising, coupled with certifications from industry giants including Google, Microsoft, Facebook/Instagram, and LinkedIn. As seasoned professionals, we offer comprehensive ad services designed to elevate your brand in the digital space.

Our meticulous approach begins with in-depth audience and keyword research, ensuring that your ads reach the right demographics with precision. From the setup of ad assets to conversion tracking, every aspect is meticulously set to maximize impact. Crafting compelling ad messaging that engages searchers is our forte, complemented by landing page optimization, creation, and design to ensure a seamless user journey.

Beyond the initial setup, our monthly paid advertising management services provide a continuous, hands-on approach to your campaigns. This includes vigilant monitoring, strategic bidding, ad adjustments, and continuous optimization to ensure that your ads consistently perform at their best. We provide in-depth end-of-month reports that offer transparent insights into the performance of your campaigns, and our one-on-one meetings are designed to keep you informed and involved in the decision-making process. With Looking Glass, your paid advertising efforts are not just campaigns; they’re precision-engineered strategies that drive results and foster continuous growth.

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Social Media Services: Tailored Solutions for Every Need

At Looking Glass Consulting and Marketing, our social media services cater to a spectrum of needs, from full management for those who prefer a hands-off approach to providing meticulously tailored content calendars for DIY business owners. Our comprehensive suite includes graphic design, content creation, and strategic hashtag usage, ensuring that every aspect of your social media presence is not just covered but optimized for maximum impact. Whether you’re looking for a fully managed solution or a structured plan to execute independently, Looking Glass has the expertise to elevate your brand’s social media game.

Business people celebrating around a desk with arms in the air. computers and data plans on the desk.

Conclusion: Transforming Visions into Digital Triumphs

In the dynamic world of digital marketing, Looking Glass Consulting and Digital Marketing stands as a beacon of innovation and client-centric excellence. With a commitment to honesty, integrity, and transparency, we have crafted a suite of services that go beyond conventional strategies. From the meticulous design of websites to the precision of paid advertising, we offer a full-circle approach that empowers businesses to thrive in the digital landscape.

Our team of seasoned professionals, armed with over 15 years of experience and certifications from industry leaders, ensures that every campaign, every piece of content, and every click is not just a step but a leap toward your business goals. We invite you to join us in redefining the possibilities of digital marketing. Let’s transform your vision into a digital triumph. Connect with Looking Glass Consulting and Marketing today and discover the transformative power of client-centric, results-driven marketing.

Ready to Elevate Your Digital Presence? Contact us for a free consultation and let’s embark on a journey of digital success together!