Digital Marketing News

Digital Advertising

Learn how digital ads can effectively reach a broader audience, drive targeted traffic, and maximize ROI for small businesses. Explore the benefits and best practices.

2024-11-26

Customer Reviews

Reviews on social media, your website, and especially on Google, play a critical role in building your brand’s reputation, attracting new customers, and driving business growth.

2024-11-12

Power of Email Marketing

Email marketing provides a direct line to your audience, allowing you to deliver personalized content, promotions, and updates right to their inboxes. It’s not just about sending emails.

2024-10-29

From improving your website’s SEO to establishing your brand as an authority in your industry, regular blog posts can attract and engage your target audience, driving more traffic to your site and building customer trust.

2024-10-01

Power of Local Marketing

One of the most effective ways to stand out and build loyal customers is to invest in local marketing. Learn more about the benefits and the path to success.

2024-09-18

Machine Based Advertising

AI-driven campaigns promise enhanced efficiency and precision, but how do they stack up against traditional search and display ads?

2024-09-04

google ads and search engine ranking correlation

Paid Advertising and Search Ranking

The relationship between paid advertising and organic search results has long been debated, with many misconceptions floating around. Learn more here

2024-08-28

Backing-Up Your Data

Learn why backing up your GA4 data is crucial, the methods available to do so, and best practices to ensure your data remains secure and accessible.

2024-08-14

Utilizing SEMRush

SEMRush is a powerful tool, widely recognized for its comprehensive suite of features that aid in search engine optimization (SEO), competitor analysis, keyword research, and more.

2024-07-31

is hubspot the right crm for your business

Is Hubspot right for you

HubSpot offers a comprehensive suite of tools that can greatly benefit small businesses. However, it’s essential to weigh the pros and cons, considering factors such as cost, team size, and the potential learning curve.

2024-07-17

choosing the right online payment processor

Ecommerce Payment Options

Choosing the right ones for your online store can significantly impact your sales and customer satisfaction. This blog will explore the pros and cons of several popular ecommerce payment options.

2024-07-03

evolving landscape of search engine results

AI in search results

With advancements in artificial intelligence (AI), integration of social media content, and the rise of voice and visual search, the way we find information online is undergoing significant changes.

2024-06-19

Choosing the right ecommerce platform

It can be challenging to decide which platform best suits your business needs. This blog will compare four popular ecommerce platforms: Shopify, Wix, Square, and WooCommerce, helping you make an informed decision for your business.

2024-06-05

back of a woman sitting in chair at computer desk writing ad copy.

Craft Winning Ad Copy

Discover expert tips on crafting winning PPC ad copy to boost your campaign’s success. Learn about audience targeting, ad extensions, A/B testing, and more with Looking Glass Consulting & Digital Marketing, your certified pros in PA, USA, specializing in small business PPC management.

2024-05-21

samples of coffee ecommerce website design on desktop, tablet and mobile

Principles of UX Design

Explore the essential principles of UX design and their profound impact on user satisfaction, business success, and inclusivity. Learn why integrating UX design is crucial for your digital product’s success and how it can drive growth and user engagement.

2024-05-07

google search console with line graph underneath copy.

Boost SEO with Google Search Console

Unlock the full potential of your website with our guide on leveraging Google Search Console for SEO. Learn how to optimize content, improve site usability, and enhance performance for better rankings. Explore Looking Glass Consulting and Digital Marketing services to elevate your online success.

2024-04-23

a laptop on a desk with an email marketing platform on the screen.

Anatomy of a High Converting Email

Create high-converting marketing emails with our comprehensive guide. Learn about crafting compelling subject lines, engaging content, personalization techniques, and more to captivate your audience and boost conversions. Elevate your email marketing strategy today.

2024-04-09

letter tiles spelling out "pay per click" on a desk with a cell phone.

PPC Management Fee Structures

This article explores key fee structures in paid advertising management and learn how to align them with your business goals.

2024-03-26

laptop on desk with SEO on screen, surrounded by sticky notes about seo.

SEO Moving Up in Rank

Unlock your business’s potential with expert SEO strategies. Discover how to improve organic search rankings, drive traffic, and enhance credibility with our comprehensive guide.

2024-03-19

SEO vs. SEM

In the digital age, visibility is key to success. Two of the most effective strategies to increase your online visibility are Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

2024-02-27

image of a website contact page in the background with two mobile phones with websites shown on their screen

Mobile Optimization: Why it is critical

Mastering the Mobile Wave: Why Optimization is critical In the digital era, a robust online presence is vital for businesses aiming to thrive and stand

2024-02-20

close up of a woman holding a phone, with various social and digital icons overlayed in white.

Digital Marketing Landscape: Key trends to shape your strategy

As we enter an era defined by shifting consumer behavior and technological advancements, understanding and leveraging emerging trends is paramount for crafting effective digital marketing strategies.

2024-02-13

close up of hands holding a black cell phone

The Importance of A Seamless Mobile Experience

The accessibility and prevalence of mobile devices have reshaped how users engage with online content. From browsing to shopping, socializing to researching, the mobile experience has become a linchpin in the success of any website.

2024-02-06

Beyond Aesthetics: Unveiling the impact of logos on user experience

In the ever-evolving digital landscape, where first impressions are formed within seconds, a logo serves as the face of a brand. In this exploration, we’ll dive into the significance of logos and how they can influence user perception, engagement, and overall satisfaction.

2024-01-30

painted color canvas: green to yellow to orange to red to pink

Beyond Aesthetics: The psychology of colors in website design

One of the most impactful elements of web design is the color scheme. Colors evoke emotions, influence perceptions, and can significantly impact user experience. In this comprehensive guide, we’ll delve into the psychology of colors and provide practical insights.

2024-01-23

Navigating the Web: Choosing the right platform for your website – WordPress, Wix, Square, Shopify or Custom

In this blog post, we’ll explore the pros and cons of popular platforms like WordPress, Wix, Square, Shopify, and Custom Development. Whether you’re a small business owner, an aspiring blogger, or an entrepreneur, understanding the right fit for your needs is crucial.

2024-01-16

close up of the back of a female sitting at desk using the mouse pad on a laptop computer with a cup of coffee.

Demystifying Website Design, Development and Coding

This blog post aims to demystify terms used in website creation and provide a clear understanding of the roles each plays in creating a successful website.

2024-01-09