Blog - Looking Glass

Social Media Strategy for Today

Social Media Strategy in 2025: Adjusting Your Approach for Today’s Digital Landscape Social media isn’t what it was five years ago—or even last year. Algorithms

2025-05-05

Your Blog Matters

Why Blogging Still Matters in 2025: A Smart Strategy for Small Business Growth Blogging may feel like an old-school marketing tactic, but in 2025, it’s

2025-04-28

Refresh Old Content

Refresh, Repurpose, Revive: The Power of Updating Old Website Content If your website has been live for more than a year or two, there’s a

2025-04-21

Write for People, Optimize for Search

Writing for People, Optimizing for Search: Content Strategies That Convert If you want your website content to succeed in 2025, it must strike a delicate

2025-04-14

Simplify the User Journey

Creating a Seamless User Journey: UX Tips to Keep Visitors Engaged When someone lands on your website, what happens next? If your design isn’t intuitive,

2025-04-07

ADA Compliance in Website Design

Make your website inclusive and accessible with ADA compliance tips that also boost SEO and user experience.

2025-03-31

Digital Advertising

Learn how digital ads can effectively reach a broader audience, drive targeted traffic, and maximize ROI for small businesses. Explore the benefits and best practices.

2024-11-26

Customer Reviews

Reviews on social media, your website, and especially on Google, play a critical role in building your brand’s reputation, attracting new customers, and driving business growth.

2024-11-12

Power of Email Marketing

Email marketing provides a direct line to your audience, allowing you to deliver personalized content, promotions, and updates right to their inboxes. It’s not just about sending emails.

2024-10-29

From improving your website’s SEO to establishing your brand as an authority in your industry, regular blog posts can attract and engage your target audience, driving more traffic to your site and building customer trust.

2024-10-01

Power of Local Marketing

One of the most effective ways to stand out and build loyal customers is to invest in local marketing. Learn more about the benefits and the path to success.

2024-09-18

Machine Based Advertising

AI-driven campaigns promise enhanced efficiency and precision, but how do they stack up against traditional search and display ads?

2024-09-04

google ads and search engine ranking correlation

Paid Advertising and Search Ranking

The relationship between paid advertising and organic search results has long been debated, with many misconceptions floating around. Learn more here

2024-08-28

Backing-Up Your Data

Learn why backing up your GA4 data is crucial, the methods available to do so, and best practices to ensure your data remains secure and accessible.

2024-08-14

Utilizing SEMRush

SEMRush is a powerful tool, widely recognized for its comprehensive suite of features that aid in search engine optimization (SEO), competitor analysis, keyword research, and more.

2024-07-31

is hubspot the right crm for your business

Is Hubspot right for you

HubSpot offers a comprehensive suite of tools that can greatly benefit small businesses. However, it’s essential to weigh the pros and cons, considering factors such as cost, team size, and the potential learning curve.

2024-07-17

choosing the right online payment processor

Ecommerce Payment Options

Choosing the right ones for your online store can significantly impact your sales and customer satisfaction. This blog will explore the pros and cons of several popular ecommerce payment options.

2024-07-03

evolving landscape of search engine results

AI in search results

With advancements in artificial intelligence (AI), integration of social media content, and the rise of voice and visual search, the way we find information online is undergoing significant changes.

2024-06-19

Choosing the right ecommerce platform

It can be challenging to decide which platform best suits your business needs. This blog will compare four popular ecommerce platforms: Shopify, Wix, Square, and WooCommerce, helping you make an informed decision for your business.

2024-06-05

back of a woman sitting in chair at computer desk writing ad copy.

Craft Winning Ad Copy

Discover expert tips on crafting winning PPC ad copy to boost your campaign’s success. Learn about audience targeting, ad extensions, A/B testing, and more with Looking Glass Consulting & Digital Marketing, your certified pros in PA, USA, specializing in small business PPC management.

2024-05-21

samples of coffee ecommerce website design on desktop, tablet and mobile

Principles of UX Design

Explore the essential principles of UX design and their profound impact on user satisfaction, business success, and inclusivity. Learn why integrating UX design is crucial for your digital product’s success and how it can drive growth and user engagement.

2024-05-07

google search console with line graph underneath copy.

Boost SEO with Google Search Console

Unlock the full potential of your website with our guide on leveraging Google Search Console for SEO. Learn how to optimize content, improve site usability, and enhance performance for better rankings. Explore Looking Glass Consulting and Digital Marketing services to elevate your online success.

2024-04-23

a laptop on a desk with an email marketing platform on the screen.

Anatomy of a High Converting Email

Create high-converting marketing emails with our comprehensive guide. Learn about crafting compelling subject lines, engaging content, personalization techniques, and more to captivate your audience and boost conversions. Elevate your email marketing strategy today.

2024-04-09

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