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Get Noticed Online: The Power of Google Business Profile

As a business owner, you’re always looking for ways to get your business noticed online. Google Business Profile (formerly known as Google My Business or GMB) is a free and easy-to-use tool that can help you achieve this. In this blog post, we’ll explore what Google Business Profile is, who should have it, and how to optimize it to get the most out of it. We’ll also cover the importance of reviews, weekly posts, and using GMB for SEO.

What is Google Business Profile?

Google Business Profile is a tool that allows you to manage how your business appears on Google Search and Maps. By creating and managing your Business Profile, you can help customers find your business and provide them with important information like your address, phone number, and business hours. You can also add photos, respond to customer reviews, and share updates about your business.

Who should have a Google Business Profile?

Any business with a physical location that wants to be found online should have a Google Business Profile. This includes small businesses, restaurants, retail stores, service-based businesses, and more. Even if you don’t have a storefront, you can still create a GMB profile if you serve customers at their location (e.g., a plumber or electrician).

How to optimize your Google Business Profile

Claim and verify your business

To get started with Google Business Profile, you need to claim and verify your business. This involves creating an account on Google and adding your business information, such as your address, phone number, and website. You’ll then need to verify your business by either receiving a postcard with a verification code or by phone or email verification.

Fill out your profile completely

Once your business is verified, you need to fill out your profile completely. This includes adding your business hours, photos, a description of your business, and any other relevant information. Make sure your profile is accurate and up-to-date, as this information will appear in search results and help customers find your business.

Encourage customer reviews

Reviews are an important part of your Google Business Profile. Encourage your customers to leave reviews by providing excellent service and asking them to leave a review. Respond to reviews, both positive and negative, to show that you value customer feedback.

Post weekly updates

Posting weekly updates on your Google Business Profile is a great way to keep customers informed about what’s happening with your business. Share news, promotions, and events to keep customers engaged and coming back for more.

Use GMB for SEO

Google Business Profile can also help with your SEO efforts. Make sure your profile is optimized for search by using relevant keywords in your business description and adding high-quality photos. Encourage customer reviews, as these can also help improve your search rankings.


Google Business Profile is a powerful tool that can help your business get noticed online. By creating and optimizing your profile, you can provide customers with important information and keep them engaged with weekly updates. Encourage customer reviews, as these can help improve your search rankings and show potential customers that you’re a trustworthy business. Overall, Google Business Profile is a must-have for any business that wants to be found online.

Are you struggling to set up your Google Business Profile for your business?

Don’t worry, we’ve got you covered! At Looking Glass Consulting & Digital Marketing, we offer professional Google Business Profile set-up services to help you get the most out of this powerful tool.

With our expertise, we can ensure that your profile is fully optimized, accurately represents your business, and stands out from the competition. By working with us, you can focus on running your business while we take care of the rest.

So, what are you waiting for? Contact us today to learn more about our Google Business Profile set-up services and take the first step towards getting noticed online!